Alternatives To Amazon Go That Already Work

Amazon recently announced Amazon Go located in Seattle, which is currently in beta phase and which is planned to open to the public in early 2017. It is chock-full of image recognition and AI, suggesting that only the US tech giants investing tons of money in software can implement similar solutions.

Well guess what. Similar stuff is already being worked on in Japan. Announced yesterday, Panasonic and Lawson have announced an automated checkout system that puts the barcode scanners into the shopping baskets so that customers can scan while shopping, instead of waiting to scan at self-checkout registers. They have also announced that they will attach RFID electronic tags to each piece of merchandise starting February 2017, thereby eliminating the need for even the barcode scanning (you just put the items in the basket).

Although the current system still requires you to checkout at a register (which puts your groceries into plastic bags for you while you pay), the time required will be significantly reduced and hence the queues will be shorter.

More significantly, this system does not need large numbers of cameras scanning your every movement and is not creepy. You don’t need a smartphone and you don’t even need to give the shop your identity.

Going forward, it is clear that RFIDs are better suited than barcodes and could provide similar experiences to Amazon Go by having an RFID scanner located at the shop exit. RFIDs are still a bit expensive (I hear they cost about 10 cents), but if their usage scales, then we can expect this to come down significantly.

I hope this clearly demonstrates that AI is not the only solution to the issues we have in life, and there are often other less creepy but equally effective ideas out there. Notice that RFID is not new and that it is already a 10 billion USD market.

Update

Note that for example, the convenience store retail chain 7-Eleven is reported to have beaten Google and Amazon to the first regular commercial drone delivery service. Although I am sure that Google and Amazon are working on a more technically complex and advanced solution, this clearly illustrates that you do not have to be a tech giant to make these things work.