When you consider that Android Wear reportedly only sold 720,000 watches in 2014 and Apple Watch had a million pre-orders on the first day, it is plainly obvious that the best strategy for Android Wear is to copy Apple Wear. Unless you have a very good reason to believe in your own original strategy and your ability to implement it, it is always better to go with the flow.
Therefore the report that the Asus ZenWatch 2 is copying Apple Watch in both design and marketing material is totally expected and makes complete sense. In fact what is more disturbing is this interview with Google’s product manager of Android Wear, Jeff Chang. Chang stubbornly reiterates Google’s almost ideological emphasis on openness and flexibility, and also on the always-on display. This is fine if Moore’s law allows Google to make the smartwatches that they want in say a year’s time, and maybe Chang has knowledge of future products that can achieve his goals. If not, Google should also be copying Apple Watch.
Incidentally, I’m very sure that ASUS should be putting a bit more effort with the back case. That is not how the back cases of watches should look.