AppleのiOS 7紹介ビデオからデザインコンセプトを学ぶ

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iOS 7の紹介ビデオの中で、Jonathan Ive氏がいろいろ大切なことを言っていますので、そのメモ。

True simplicity is derived from so much more than just the absence of clutter and ornamentation. It’s about bringing order to complexity.

Distinct functional layers help establish hierarchy and order, and the use of translucency gives you a sense of your content.

In many ways, we have tried to create an interface that is unobtrusive and differential. The design recedes, and in doing so actually elevates your content.