State of Non-Game Revenue on Google Play

Back in February, App Annie released a report on Google Play and App Store revenue in Germany. The central theme was that Google Play revenue had surpassed App Store revenue in Germany, which actually isn’t very surprising given the large number of Android users in Germany (StatCounter suggests that in other developed countries, Android market share is generally lower). What is startling is the chart showing how small non-game revenue is on Google Play.

Google Plays Rapid Rise in Germany EN pdf 10 17ページ

Clearly, if your app is not a game and you want to make money from it directly (either from an up-front payment or an in-app payment), then it doesn’t make that much sense to develop for Android, and the situation hasn’t improved much.

I have also discussed non-game revenue in some previous posts.

  1. Non-game Apps Growth in the Google Play Store
  2. Non-Game Apps: iOS App Store vs. Android Google Play